What should you confirm before the kickoff?
Begin with the agreement you already made. Summarize the deliverables, exclusions, milestones, review rounds, and communication channel in one shared project brief. Ask the client to correct anything that differs from their understanding. A friendly kickoff cannot fix two different interpretations of the same scope.
- Outcome: What change is the work intended to create?
- Deliverables: What exactly will you provide, in what quantity, and in what format?
- Boundaries: What is outside this project, and how will you handle a new request?
- Approver: Who can make the final decision on the client side?
- Timing: Which dates depend on receiving client inputs?
Check that any agreed starting conditions have been met before reserving production time. Use your actual agreement as the source of truth.
Collect inputs without creating another inbox chase.
Send one request that lists the information you need, why you need it, the owner, and the due date. Separate items that block the project from items that merely improve it. A missing logo file and a missing decision maker do not carry the same risk.
Before drafting, collect the approved audience, one priority offer, brand references, permitted claims, and the name of the reviewer. Record each item as received, missing, or needs clarification. Do not treat an uploaded folder as an approved brief.
Use the client's approved access-sharing method. Request the minimum access required for the work. Avoid copying credentials or confidential client information into an AI tool without authorization.
Use the kickoff to resolve decisions.
A useful kickoff ends with fewer unknowns. Review the intended outcome and show the first deliverable's acceptance criteria. Ask the approver to explain how they will judge the work. Resolve conflicting references before they become revision requests.
- Confirm the outcome and the first milestone.
- Resolve missing inputs and assumptions.
- Agree on how feedback will be consolidated.
- Set the review date and the person responsible.
- Recap the next action for both sides.
If two stakeholders disagree, document the open decision and assign an owner. Do not silently choose a direction and call the project ready.
Define what ready to start means.
Your checklist is complete when the necessary inputs are usable, the scope is understood, the approver is known, and the next milestone is scheduled. A checked box should refer to evidence: an approved brief, an access check, or a written decision.
For your next project, create a simple table with four columns: item, owner, due date, and evidence. Add a fifth column for blockers if the work involves multiple people. Review it before production and again at the first milestone.
AI can help summarize the brief or draft the kickoff recap from approved information. You still need to verify names, commitments, dates, and exclusions. Do not let a polished summary introduce a promise nobody agreed to.
Review the handoff after the first milestone.
Record which missing inputs delayed work, which questions repeated, and where the brief needed clarification. Improve the checklist using those observations. Useful signals include days waiting for required inputs, clarification rounds before production, and revisions caused by an unclear brief.
Compare projects with similar scope before drawing conclusions. The purpose is to find the part of your handoff that needs attention, not to create an impressive percentage from a tiny sample.
Build on this
Connect the next part of your workflow.
The AI Client Delivery System and Client Communication Vault extend this checklist into repeatable handoffs, review standards, and client updates.
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